Keep Walking!

No, this isn't what you expected, not a warning to get yourself in shape before it's too late. No, it's something else entirely. In the midst of the NFL playoff season, with the Super Bowl looming large, we are starting an annual festival of crap and pap that's being sent our way dressed as advertising. Most of it seems to be entries in an inanity contest. Could the Pepsi commercials about Pepsi being "drafted" as the official cola of the NFL be any sillier? Does anyone not realize that all that means is that Pepsi was willing to pay more for it than anyone else?

Anyway, here's a link (http://www.crikey.com.au/2010/08/17/johnniewalker/?source=cmailer) that will take you to the most nearly perfect commercial I can remember seeing. It's a long one (over 6 minutes) and it's a brand image spot for Johnnie Walker Scotch. It appears to have been shot on a Steadicam, in one take. I'll admit that there could have been some digital cuts in there, but I don't think so. And even if there are, they are so masterful they only add to the beauty of the finished product. Oh, and the sound appears to have been looped (re-recorded), again skillfully.

So I'd suggest you pour yourself a wee dram of Johnnie Walker, plop down in your favorite chair, and enjoy the rare beauty of perfection. It seems to me there's precious little of it these days.